It’s widely joked that approximately 100% of companies know that 50% of their advertising budget is effective. They just don’t know which 50%.
Ever since the widespread adoption of Wi-Fi and broadband Internet, Tivo and DVR, and especially immersive video games on consoles and handhelds, big corporations that used to pour millions of dollars into television ads have been scratching their heads trying to figure out to where exactly their customer demographic has dispersed. Just look around and you’ll see 16 ~ 45 year old consumer hungry guys and girls everywhere except sitting in front of the TV watching commercials. In a frantic search to solve this dilemma, companies are burning money like crazy pleading advertising firms to find a solution that might help them rekindle their lost connection with their ideal customer base.
That’s where we come in.
At NYCLAN we’ve perfected an Events Based Programming model that brings together the entire gamut of super casual to intensely competitive video gamers to our place. As you know, this population just happens to be the ideal customer base that everybody wants. The effects of our business are far reaching and often spill over everywhere: it’s normal to see our customers buzzing to everybody they know, whether at work or at home, about our events, and our online community continues our hype through heated discussions and never ending message threads. What results is a huge hodgepodge of age, gender, and income diversity in a supercharged grassroots community with contagious taste-making opinions that wind up extending beyond just the local video gaming population. As gatekeepers of this community, we’re in the unique position to offer your company access and exposure to our shared customer demographic. How’s that for an advertising goldmine?
For more information, please write us at
info@nyclan.net.
Current Advertising Opportunities:
In-store Banners, Posters, and Freebies: Has your ad department come up with a killer poster or promo display for your next big product? Let New York City’s gaming population know about your company’s latest and greatest as well as show your support for the live gaming community by displaying in-store with us.
Product Launch Events: If the same boring launch at a major retailer just isn’t cutting it for your company anymore, consider shaking things up a bit and throwing a unique and exciting launch event with us. If you think your next product is destined for the hall of fame, why not showcase it to a large, fanatic, and receptive audience NYCLAN style? For more information,
click here.
Online Ads: With a rabid and widely influential online community, NYCLAN is excited to offer your company the opportunity to advertise with us online! With robust and active forums featuring discussions on virtually everything and an ever-changing lineup of events that gamers check everyday, our online ad space is an extremely cost effective and scaleable way to gain access to the entire local gaming population and beyond.
