Corporate
Partnership (1 of 2)

Your Brand Grows Where the Gamers Go:
Become a Natural Part of the Gaming Experience


Bill Gates knows it. Peter Jackson knows it. George Lucas definitely knows it and so does NYCLAN. What do we know? First, fanatics make the best lifetime customers and buzz marketers. Second, gamers are fanatics and represent over $10 billion in buying power in the U.S. alone. The challenge is lighting up the eyes of these elusive yet omnipresent, spend-happy techno-gizmo buyers, to your brand and message. Only when a brand enhances, rather than intrudes on the digital lifestyle can it really begin to flourish.

Now you know it.

We here at NYCLAN are specialists in the offline gaming experience. We house the largest and fastest growing live gaming community in New York City! Our expertise puts us in the unique position to grant real, rather than virtual, access to the entertainment market’s most coveted demographic. We are in search of a few select partners interested in growing with us that see the value of being inside the brick and mortar home of our gaming community.


"We recognized that gaming, and gamers specifically are about community, built on the foundation of trust and relationships over time. It’s what 'grassroots' is all about."
-- Intel




Brand Building NYCLAN Style

  • 1. Get Local, Get Friendly: Our introduction takes the "corporate" out of your image and allies you with gamers.

  • 2. Help Us: Put your inventory where your mouth is. That’s genuine, tangible support that gamers can see and touch every time they play.

  • 3. Help You: We’ll hand you what everyone wants and no one can get: the gamers’ time and undivided attention. We’ll put our credibility on the line to endorse your brand as the first choice for gamers.

  • 4. Leverage Your Insider Status: As an ally of the community you get first-hand feedback, gamer hype, and maximum brand support. That’s a powerful foundation for lasting brand allegiance.


Next: Champions of NYCLAN Program
NYCLAN Who?!

Events-based gaming:
  • Captive audience of 30-60 gamers per event
  • Demographic specific event design
  • Themed and open-play events everyday
  • Pro Scrim Program
Word Gets Around:
  • Featured on MTV News
  • Voom Network interview at Digital Life
    Convention

Demographics:
  • 15 - 35 years old
  • 60% male
  • 40% female
  • Ethnically diverse
  • Hardcore and casual players
Gaming Genres:

Targeted events coverage of best-selling market segments:
  • Fighters: 5.4%
  • Racing: 9.4%
  • Shooters: 9.6%
  • Sports: 17.8%
    Total: 42.2%